I lead enterprise products and build AI workflows for business teams.

At Swish Analytics, I own NBA and college-football API roadmaps from customer priorities through launch and adoption. Through Agency Edge, I personally build AI research and CRM software around the work non-technical teams already do.

Work

Earlier venture

Monster Roster

Founder · 2015–2019

A guided fantasy-sports optimizer

I co-founded And1Analytics and led its evolution into Monster Roster. I wrote requirements and interface mockups, then worked with designers and engineers to turn shared lineup recommendations into guided customer choices.

2,300+ paying customers as Monster Roster

And1Analytics began in 2015 and became Monster Roster in 2016.

Historical Monster Roster product frame: Daniel Murphy and Andrew Benintendi recommendation cards marked Locked.
View Monster Roster work
Dylan Elder wearing a blue collared shirt outdoors

About me

I work best close to customers: understanding how they work, making clear product choices, and staying involved through delivery.

Starting in 2023, ChatGPT helped me move from defining software to building and deploying it myself. I now continue that work with Codex, applying it to research and CRM workflows for real customer teams.

I took three years away from Georgetown to build Monster Roster and later returned to complete my psychology degree.

Let’s talk.

I’m interested in product roles where I can work closely with customers and engineers to turn complex business workflows into useful software.

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